PAVERART Completes First Streetscape Design Using Revolutionary Process

SWEDESBORO, N.J. -- (BUSINESS WIRE) -- Jan. 27, 2004

PAVERART LLC has successfully completed the first ever prefabricated streetscape design using concrete paving stones. The innovative design and manufacturing firm was commissioned by the seaside town of Wildwood, New Jersey to aid in the revitalization of the town’s main thoroughfare and promenade.

“We were thrilled to accept the challenge put to us by the architects, engineers and city planning officials,” said John M. Seroka, co-founder and President of PAVERART. “The architects’ designs captured all of the key elements of the beach town. Our job was to translate them onto a colorful, durable canvas of concrete pavers. The various streetscape images included the largest designs PAVERART has created to date, and their successful completion and installation highlights another application where the PAVERART process can unify art and function.”

The Company supplied Wildwood with four vehicular intersections and the corresponding pedestrian crosswalks for a total designed square footage of approximately 15,000 square feet. PAVERART collaborated with the architects and engineers to translate conceptual drawings into streetscape images constructed from concrete pavers. All of the concrete pavers used in the designs were custom colored – not painted or stained – through a pigmentation process that results in color consistency and intensity that lasts the life of the paving stone. Through the use of its patented process that combines state-of-the-art technology and computer-guided cutting, PAVERART was able to precisely and accurately fabricate the architects’ designs out of pavers. The result was a unique, vivid, durable and maintenance-free streetscape environment – an outcome not available with current paving alternatives such as stained and stamped concrete.

The streetscapes, some measuring as large as 70 feet by 70 feet, were preassembled in the Company’s factory for quality assurance review and engineering inspection. The intersections and crosswalks were then disassembled in a sequential fashion and packaged securely on pallets for the trip to the project site. Easy-to-follow instructions that included pictures and grid diagrams allowed for a quick and straightforward installation by the onsite hardscaping subcontractor – not much different than a standard paver project. Due to heavy vehicular traffic, concrete pavers measuring 3 and 1/8 inches thick were used in conjunction with a herringbone field pattern. Additionally, PAVERART devised “spacer” strips made from polypropylene measuring 1/16 of an inch by 1 and 1/2 inches to be placed between any cut paver units. The combination of the extra thick pavers, herringbone laying pattern and “spacers” provided the necessary structural integrity to withstand the abuse of car and truck traffic.

“We are proud to have been a part of this project that has provided the town of Wildwood with a beautiful and distinctive landscape,” added Mr. Seroka, “and we are excited about the endless design possibilities that the PAVERART process has now created for municipal designers and planners as they look to renew and revitalize their environments.”

CONTACT: PAVERART LLC
Michael K. Bull, 856-241-8500
mail@paverartllc.com